Search Engine Optimisation and Website Promotion

Website promotion can be achieved through two major strategies.  Most people will favour one strategy over the other but they are by no means exclusive.  With our website promotion services we could help your business make more money. We will help get your website seen by more potential customers, which should in turn generate more leads and enquiries, thus hopefully more sales...!

• Search Engine Optimisation - is the phrase used mostly to describe the process of adjusting a site's content to influence its position in search engine rankings.  The use of search engine friendly language is paramount to this process. We could improve your rankings, thus potentially generating more sales from your website.
  

• Website placement - is a phrase more closely associated with advertising a website through sponsored links on the search engine pages.

Conversion Rate Optimisation - this is a different though related concept. The aim with conversion rate optimisation, CRO for short, is to make the most of the traffic your site gets. Often designers and developers make decisions on a purely subjective basis. Site visitors are not entirely rational - all sorts of emotional and rational influences combine to affect whether a visitor clicks where the marketer/designer intends. CRO utilises split testing to show different versions of a page to samples of the audience. The most successful version is then shown to the bulk of the audience that follows. By introducing solid analysis of multiple factors great improvements in conversion rates can be seen.
 

Why choose website promotion through organic search engine optimisation?

Most people prefer to be well placed in the main search engine results - on the left of the page. These are the free or 'organic' search results generated by the search engines in their own way. This is where most people look when they use search engines.  New sites can take a while to be found by search engines - you may have to be patient with the organic website promotion.

Although we would usually expect to see your site show significantly improved search engine results positioning  or 'ranking' within a month of being optimised by our SEO experts - no one can guarantee this - and you should beware of anyone who tries to give such guarantees.

Organic search engine optimisation is for you if:

• On-going cost is an issue - You don't want to spend money on a 'pay per click' promotion campaign.
• Suspicion of ads - Your target audience are suspicious of the 'sponsored links'.
• Blindness to ads - Your target audience are totally unaware of 'sponsored links' and don't even see them.
• People trust search engines - Most importantly - promotion through optimisation of your website in organic search engine results pages is for you if your business needs the prestige or the validation that occurs when visitors find your site in the search engines.  Don't forget - people trust search engines. If you aren't there you may be viewed suspiciously or at least uncertainly.

How does organic Search Engine Optimisation work?

Organic Search Engine Optimisation (organic SEO) process involves a number of different aspects many of which sound complex to newcomers to web design / web management.
The truth is there is no magic involved! The process is actually fairly straight-forward, even if it does involve quite a lot of jargon.
We will cover the topic of SEO jargon later in our SEO glossary - but for now just trust us - this is not rocket science!

• keyword analysis - putting yourself in the shoes of the typical person who is looking for your product or service and deciding what they would type into a search engine. Also analyse competitor sites for their idea of good keywords. You could also consult a thesaurus for suitable synonyms for your keywords.
• website optimisation - putting those keywords into the pages of your site. Put them in titles, headings, sub headings, into your body text and meta descriptions.
• incoming links - Google in particular put a lot of weight on the number of 'in-bound links'. The theory is that if lots of people are linking to you then you must be important. Also if important sites are linking to you, you may be of note.
• directory listings - Not all sites are equal. Sites that list sites in your field can bring plenty of traffic and some directories - such as The Open Directory Project feed directly into Google and Alexa so are worth chasing.

It may take a few months for your site to become ranked with the search engines - as with so many factors involved you shouldn't trust anyone who 'guarantees' you will rank well.  Past results - and current results - can give a strong indicator.

Beware of terms such as "Website Promotion Lancaster"

Be careful when evaluating search engine promotion or optimisation companies.

In particular - do not be swayed by results for obscure search terms. For example we could probably rank well for 'Website promotion Lancaster'.  Think about it - who searches for that exact phrase. When offering search promotion as a service, location is irrelevant.

The fact that Lancaster based web design firm "Dean Marshall Consultancy Limited" offer search engine optimisation and promotion services should mean this page itself has a fairly good chance of ranking well for the phrase 'search engine promotion Lancaster' - but as that search only gets entered about three times per month that wouldn't prove anything much.

Real results come from ranking well for highly competitive phrases such as 'web design Lancaster', 'Joomla experts', 'Joomla consultants', etc.  In case you haven't heard of it, Joomla is the system that runs this website and we are world class experts in its use. Search the world (not just Lancaster) for 'Joomla experts' or 'Joomla consultants' and we are there or thereabouts.